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Introduction: Body management is a means of continuous monitoring and manipulation of the apparent and visible features of the body. In this study, using indicators of control of physical condition, modification-based behaviors, health and beauty behaviors, nutrition style, cover behaviors as indicators Fundamental has become. The body is not just a biological and psychological being, but a phenomenon that is socially constructed and dealt with. Therefore, in every society of the human body, there is a physical reality and a social reality. The shape, size, clothing and adornment of the human body are a means of communicating and communicating with other members of the community, they can provide information about age, gender, social status, employment, and membership in a particular group. In general, we can say that the body is a culture and it represents the basic issues within that culture. In fact, in every society in its everyday life there is a certain culture that is distinct and different from the culture of other societies and even subcultures within a society, the body and how it manages in different dimensions depends on the cultural, social and religious norms of each Society has. So, it can be said that body management is not a personal issue, but a purely social and cultural issue, and various factors are affected. In sum, the body and how it is managed is the transient factor of social meaning, the creation of social connections, the emergence of identity and the representation of the inner beliefs and in general the sign of the individual and social personality of each human being.
Method: From the methods defined by the experts of social sciences, the method of this research should be considered as a survey. The statistical population of the study was the total number of 551653 young people aged 15-29 in Isfahan’s 14th district. The sampling method has been quoted in this research. The sample size according to the Cochran formula is 384. This sample size has been estimated with a probability of 0.05 error and 0.95 confidence level. We also consider the calculated q and p equally. Research hypotheses are based on the ideas of Anthony Giddens, Bourdieu, Gaffman, Grebner and Fredstone. In this study, a questionnaire was used to collect data. The adjusted questionnaire in this study consisted of 82 questions that included questions about general characteristics of respondents and questions and verbal questions about each of the variables in the form of a five- and six-degree spectrum and in the form of closed and re-design responses Has been. The research data were analyzed and analyzed using the advanced statistical software spss15. One of the essential conditions for the interpretation of the results is the value and reliability of the tools used in the research. Therefore, after designing the questionnaire and before finalizing it, it was felt necessary that the questionnaire used in the research in terms of reliability and validity To be The validity of the questions related to the structures was evaluated through the method of determining the content validity and by compiling the views of the judges and social scientists on the references (formal validity), and by compiling their comments, the edits were edited. . The reliability of the research is carried out in order to obtain the repeatability of the measurement instrument. In this study, Cronbach’s alpha coefficient, which is the most accurate index of internal consistency of questions in a questionnaire, was carried out for 30 first questionnaires of the research, which are indispensable for the required indexes, hence the description and testing of relationships Variables are scientifically valid. In this research, descriptive statistics as well as inferential statistics are used to test the relationships between variables, and in the further step it uses regression to express the relationship of variables.
Findings: In order to evaluate the body management variable, which is the dependent variable of the research, 30 items at the level of the level of measurement were used as a five-part spectrum. The score of 150 represents the highest level of body management and the score of 30 represents the lowest level of body management. The observed mean of body management variables for young girls was 101.87 and male youths were 86.47. Which indicates that young girls have had higher body management behaviors than young boys. Also, among the five dimensions of body management, the two following dimensions, the behavioral changes based on body correction and body health and body behaviors among young girls, are significantly different and higher than young boys. And in the case of three other dimensions, there was no significant difference between young girls and boys. The score of 25 indicates the highest level of behavior based on body correction and change, and the score of 5 indicates the lowest level of behavior based on body correction and change. The observed mean of behavior based on body correction and change is among young girls (14.33) and among young boys (7.04). This implies the emergence of normative pressure on young girls through the expectation that the community has “become beautiful” and “fit” to them. A score of 40 indicates the highest level of body health and body behaviors, and a score of 8 indicates the lowest level of body health and body behaviors. In the case of body health and body treatments, the average observed size of this dimension among young girls is 29.85 and is of a high level, indicating that young girls pay more attention to body health and body behaviors Is. And the average observed among young boys is 22/75, which is due to the younger attention of young boys to some body cosmetic behaviors. Based on the inferential results, the variables of social identity (r = 0.282), religious identity (r = 0.158), gender identity (r = .188), cultural capital (r = 234/0), level of education and management of the body Among the women, there was a significant correlation between social identities (r = 0.261), religious identity (r = 0.141), gender identity (r = 0.175) and body management among men You’ve been there. There was also a significant correlation between regression analysis between gender variables, social identity, cultural capital, attention and management among young people, and these variables were able to explain 0.476% of the variance in body management.
Discussion: According to the results of the research, young girls may be of particular importance to physical and physical appearances. In the present situation, the management of body and appearance is also very important for boys. Which is likely to be influenced by the features of modernity. Because in modernity, what we wear or what we decorate our body brings up a kind of central body idea that makes us and our personality. As a result, young girls care for and control over their lives that are under their control and power. The body of the carrier is identity for them. And that’s why it’s important to pay attention to physical appearances among girls. But based on the results of the boys, body management may be important because young boys like girls also want to open their own personal identity, which is somewhat different from the values and social norms of their surroundings.

Keywords: Body management, Social identity, Young girls and boys

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