Abstract: (7078 Views)
Objections: Today, one of the issues that perpetuate social and sustainable
relationships plays an effective role in society, is social capital. The main
purpose of this article, the role of mass media measurement in increasing social
capital among households, the city is Khormoj. Theoretical frameworkfrom
theorists and social capital in particular is Bordiou. Four indicators of social
capital of trust and reliability, type norms, join social networks and knowledge
and attention to public affairs, political and social operation and mass media in
the media print and electronic media is considered.
Method: This paper survey methods and tools questionnaire interviews of 400
households, the city of the table Lin sampling and random sampling were
systematically collected information was to obtain validity and reliability of tool
Face validity and Cronbach alpha was used To evaluate the assumptions of
correlation and mean comparison test and evaluate the research model of
regression were performed
Findings: Results of research shows that social capital variables in both print
and electronic media after the four dimensions of social capital (trust and
reliability, type norms, join social networks and knowledge and attention to
public affairs, political and social) relationship is signifcant. Naturally, at the
regression between two variables the membership at the nets and the social
consiousness as the social capital don t have any correlation and with the others
dimension have correlation.
Type of Study:
orginal |
Received: 2011/04/18 | Published: 2010/10/15