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Short Abstract
In recent decades, the pattern of consumption has attracted the attention of the proprietors of social sciences and cultural studies. The data of the study were collected using interview questionnaire technique. The analysis of the data was done using the SPSS program. The statistical population of the study consisted of all citizens aged 15 years and older in Kashan in 2017. The sample size was based on the Cochran formula. Based on the results, there is a negative and significant relationship between role-relaxed consumption and status consumption and a positive and significant relationship between the variables of individualistic orientation, consumer susceptibility to interpersonal influence and amount of role-relaxed consumption. The results of Pearson correlation coefficient indicated a direct relationship between the two variables (r = 0.133 and sig = 0.001). The results show that the level of status consumption has been increased by raising the respondent’s consumer susceptibility to interpersonal influence. The results also indicate that there is a direct and significant relationship between the level of consumer susceptibility to interpersonal influence and the level of status consumption.

Keywords: Status Consumption, Individualistic Orientation, Role-Relaxed Consumption, Consumer Susceptibility to Interpersonal Influence, Pattern of Consumption

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